General Metrics

Post by **admin** » Mon Mar 10, 2025 11:18 am

Explanation of each metric:

Customer Retention Rate: Measures the percentage of customers who remain with a company over a specific period.
Customer Lifetime Value (CLV): Represents the total revenue a company expects to generate from a customer throughout their entire relationship.
Revenue Churn Rate: Indicates the percentage of revenue lost due to customer churn.
Customer Acquisition Cost (CAC): The cost associated with acquiring a new customer.
Average Revenue Per User (ARPU): The average revenue generated per active user.
Renewal Rate: The percentage of customers who renew their subscriptions.
Gross Revenue Retention: Similar to NRR, but does not account for customer expansion, only measuring the revenue retained from existing customers without considering upsells or cross-sells.
Net Promoter Score (NPS): A measure of customer loyalty based on how likely customers are to recommend a company to others.